|Thursday, August 24, 2017

Advanced Online Marketing Course Content Outline

Basics
• Introduction Search Engine Marketing & Internet Marketing
• How to develop your own Search Engine?
• Search Engine Basics: Indexing, Caching and Crawling

Intermediate
• Basics of HTML and CSS
• Search Engine Algorithms
• Website Analysis & Competitor Analysis
• Search Engine Friendly Content Development
• Static Optimization

On Page Activity
• Title Tagging
• Meta Tagging
• Page Emphasizes
• Java Script
• Flash
• Internal Citation Architecture

Off Page Activity
• Techniques of building Links
Advanced
• Dynamic Optimization
• Optimization of Portal, Vortal & Micro Websites
• PDF, PPT, MS-Word & Video Optimization
• Search Engine / Directory Submissions & Paid Inclusions
• SEO White Hat, Grey Hat and Black Hat

SMO
• Social Media Optimization

Advance Business Analysis
• Web Analytics
• Log Analysis

Web Master
• Google Web Master Tool Configuration and Trend Analysis

Google Adwords (Basics)
• Google Adwords (Managing Live Ads )

Google Adwords (Advanced)
• Google Adwords (Managing Budgets)